London designer Lee Broom explains the concept behind his “blink and you’ll miss it” travelling exhibition in the back of a delivery van, which arrived in Milan on Monday.
For his Salone del Automobile installation, Broom has recreated part of an Italian palazzo inside his studio’s delivery van.
“Last year in Milan I went to lots of exhibitions that were all about the palazzo and everyone was talking about that,” Broom explains in the movie.”I thought, why don’t I create my own, but I’ll create a mini palazzo inside a vehicle.”The van was driven from London over the weekend and arrived in Milan on Monday. It will be moving around the city’s key design districts throughout the week.”It’s a very surreal idea,” Broom says. “It’s almost a kind of art installation. People will come past, take photos and leave. It’s almost a blink and you’ll miss it moment.”
The vehicle looks like a normal delivery van from the outside. But when the back doors are opened the mini palazzo is revealed, complete with corinthian columns and stuccoed details.The entire interior is painted grey, with an illuminated floor for dramatic effect, which provides a backdrop for Brooms new lighting collection Optical.
“It is inspired by op art,” Broom explains. “When you look at it from all angles, the linear stripes change.”
